Southern Comfort

Between Friends

SoCo is a drink best enjoyed between friends—usually straight from the bottle. And what better way to bond with friends than with a little game of Truth or Dare. Questions (When was the last time you washed your sheets?) and dares (Walk from one end of the bar and back with TP hanging out of your pants) were ranked with a humiliation factor of 1–3 and the team with the highest point total wins. We also promoted the game online and tied it into a sweepstakes.