Force of Nature

Force of Nature is an all-purpose kid-safe cleaner that’s as effective as bleach. It's a product that's easy to use, but complicated to explain. It’s also an e-commerce DTC start-up doing most of its advertising on social media on a tight budget. So we needed to balance the use of live footage and talent so consumers could see the product in action with explanatory messaging via animation and illustrative design. 

As the CD/CW/AD for their second generation product launch, I developed the mobile-first campaign “Been there. Clean that.” and worked with talented designers and animators and a scrappy shooter/editor to produce 14 videos on a very limited budget. Below are a few examples of web videos, paid social media content, display ads, and emails that were a part of the campaign. The animated video “Faux Naturel” continues to be the brand's top performing ad on Facebook.